We started bébé bloom after our own deeply personal experiences with fertility and pregnancy. Between us, we’ve faced pregnancy loss, hyperemesis gravidarum (severe nausea and vomiting), hospitalisation, and complications that turned joy into fear. Through it all, we felt how isolating and clinical the fertility space could be. And we knew there had to be a gentler, more supportive way to show up for women. That’s why bébé bloom exists. To bring compassion, clarity, and calm into a space that desperately needs it.

We’re not a faceless pharmacy or a giant retailer. We’re two women who’ve lived the journey. Every messy, hopeful, painful and uncertain step of it.

Our tests are designed with emotional care in mind. They’re discreet, easy to use, plastic-free, and backed by science.

But what really makes us different is our heart. We’re here for you because we’ve been there, too.

We’re Lola and Sara, the co-founders of bébé bloom.

Lola is based in Melbourne (Wurundjeri Woi Wurrung Country) and Sara lives in Noosa Heads (Gubbi Gubbi/Kabi Kabi Country).

We're both mothers, creatives, and survivors of tough fertility journeys.

bébé bloom is our way of turning pain into purpose and building something that uplifts others through care, honesty, and connection.

When you buy from us, you’re not just purchasing a product, you’re supporting a women-led, Australian-owned small business with a big heart.

There are no middle distributors, no inflated markups, and no dynamic pricing. Just fair prices, direct support, and the peace of mind that you’re shopping from people who actually care.

Our A+ rating on platforms like Amazon reflects our commitment to care, consistency, and customer satisfaction. It means we’ve earned trust by delivering high-quality products, responsive service, and reliable shipping, every time. These ratings also help new customers find us more easily online, while giving you even more reason to feel confident when buying directly from us.

We believe in community care, not competition. From the way we price our products to how we communicate, our goal is to support and uplift.

We share real stories, helpful resources, and expert guidance, and we speak openly about the things often left unsaid: pregnancy loss, miscarriage, mental health, and the invisible toll of trying to conceive.

If you’ve felt alone in this journey, please know we’re here with you.

Yes. We’re part of a growing shift that’s challenging the way fertility care is offered.

We believe fertility support should be honest, kind, and free of shame.

By building a brand rooted in lived experience, we’re helping to break down stigma and build something better, for you, and for everyone walking this path.

Because local means accountable. When you support bébé bloom, you’re uplifting a small Australian business created by women who genuinely understand.

Your support helps us keep prices fair, improve our products, and expand our impact, while staying rooted in empathy and connection.

Not always. Many fertility tests available to Australians online are shipped from overseas and aren’t approved for sale here.

Which means they may not meet local safety, quality, or labelling standards. At bébé bloom, all our tests meet Australian regulatory requirements and are approved for sale nationwide.

When you buy from us, you’re choosing products that are not only effective, but also trusted, properly labelled, and aligned with Australia’s strict health and safety guidelines.